In the world of sex tech, Anna Lee, co-founder of Lioness, pioneers a data-driven approach to understanding female orgasms. Through the innovative Lioness vibrator, equipped with force sensors and an app, users can track and analyze their pelvic floor movements, contributing to a broader conversation on sexual health and bridging the gap in research, despite the challenges faced by the sex tech industry in mainstream acceptance and advertising.

It’s 22:41 on a Tuesday evening. I’m lying in bed trying not to think about how if the West are now living in a “post-pandemic” state, yet the virus is only accelerating in the East, does that now make Covid-19 a third world disease, and whether or not if J-Lo and Ben Affleck getting back together means I should dig out my old Tamagotchi from under my bed in some sort of Noughties’ tribute. The only thing distracting me from these thoughts? TikTok.

There’s a new audio listening app on the block. Hardly surprising given the surge in demand for audio and visual content as people churn though entertainment during unprecedented amounts of leisure time. We’re consuming more than ever and we’re doing it at pace.

The Atlantic described Depop, founded in 2011, as: ‘a little bit eBay, a little bit Instagram.’ A third of UK 16-24 year olds in the UK have Depop. In turn, 2020 was a record breaking year for acquiring US users.

Every year on May 31st, I stay up until midnight to watch businesses around the world suddenly update their logo to one with a rainbow on it; at the end of the month, I also watch as these corporations wait no longer than 00:01 on the 1st of July to return to their usual trademark symbol. More often than not, this marketing revamp is an example of rainbow-washing.

As we reach the end of another Pride Month, we find ourselves looking back at how brands sought to demonstrate their commitment to the LGBTQ+ community in perfunctory ways; they installed rainbow routes on the Uber app, Skittles yet again got rid of their rainbow, and dozens of companies swapped out their sleek black-and-white logos for gaudy Pride editions (well, in countries where they’ve calculated that the risk is worth the reward – see Bethesda and Mercedez-Benz)

As the only thing in life that’s inevitable, we are all undoubtedly terrified of death – let alone the idea of planning for it. From the paperwork, to solicitors’ fees, the notion of getting life insurance in your twenties feels as appealing as pulling out all your front teeth and wearing them as a necklace. However, Phil Zeidler and Andy Knott, have come up with a solution that not only appeals to the tech-savvy millennial but also reframes death in a more personal and hopeful light.

Leah Montebello talks to Phil Zeidler, co-founder of DeadHappy: a life insurance company with an overwhelmingly happy attitude towards death.

It’s been just over a week since Love Island returned to our screens. After last year’s season was cancelled because of the pandemic, the whole nation was excited to hear the cries of “I’VE GOT A TEXT!” and the endless possibilities of “Can I pull you for a chat?” once more. However, despite being gone for a whole year, the comeback season of the hit ITV2 series has only just started to pick up pace.

Zillennial: someone usually born between 1993 and 1998 who considers themselves too old for Gen Z, but too young for the Millennial generation. Zillennials make up a micro-generation of people currently in their mid-to-late twenties who don’t feel like they fit into either generational stereotype; we don’t know what it’s like to go to university and pay less than £9k, but our wardrobes are still filled with more skinny jeans than flares.

With the rise of webinars and white papers on how to market to Gen Z or optimise TikTok ads, the pursuit of new marketing channels by big brands is seemingly relentless. As generations diverge significantly in the channels they use day to day, brands can be forgiven for trying new mediums to stay relevant.

Simpatica talks to Jacob Wedderburn-Day, CEO of Stasher: the global baggage storage company.

Simpatica talks to Ella Merriman, Founder of MERRI Intimates, to discuss her quest to make UTI and thrush-proof underwear that empowers women.

Zubair Junjunia is the founder of ZNotes, the community-led learning platform that has reached over 3 million students globally. With a goal to “tackle inequalities in education”, Junjunia was recently awarded The Diana Award for going ‘above and beyond’ with this effort. It is one of the highest accolades a young person can achieve for social action, and Simpatica sat down with Zubair to discuss his founder story.

Simpatica chats to Jonatan Marc Rasmussen, founder of Butter Solutions, an app that allows employees to access, track, and better manage their pay packet.

Like most things in life these days, poor credit scores and looming debt collections have reached meme status – I guess it’s true when they say, if it didn’t become a meme, did it ever really happen at all? But this time, I’m talking about the millions of TikTok users poking fun at the fact they’re in debt to Klarna.

Simpatica chats with Stephen Folwell, founder of Muddy Trowel, a plant delivery service for every type of gardener.

Simpatica chats to Valerie Lopez, founder of Shoot My Travel, about her love for photography, the rise of the vacation photographer, and the company’s imminent rebrand to Angle.

Simpatica sits down with Josh Barley and Sonny Drinkwater, founders of WellEasy, an organic online supermarket turning healthy living on its head.

Simpatica sits down with Chris Sheldrick, CEO and Co-Founder of what3words, a proprietary geocode system and app designed to identify any location around the world using a unique combination of three words.

This week, John Lewis released their 2021 How We Shop, Live and Look report, where the retailer looked back at all the products and trends that shaped year two of the pandemic – a year that saw the retail market disrupted like nothing before.

Simpatica chats to Emmanuеl Straschnοv, founder and CEO of Bubble, the leading “no-code” software development platform, about how he is building the go-to place for any entrepreneur looking to build a tech startup.